Golf Industry Website Design Tips: What Your ‘About Us’ Really Says About You

Jan 21, 2013 by Tiffany Litherland

Golf Belles Website Design Tips – Your About Us Page

I recently read yet another article about web design and this one made a point about the importance of your About Us page. Somewhat neglected, or given less credence, during the architecture process and design of your overall website that it falls victim to largely impersonal and droll content about your company and not much more. Generally, I have found that the About Us page is filled with company information that I can look up and find elsewhere on the site or in a common Google Search.

So it might be surprising for you to learn that this page, yes the most neglected and somewhat boring one, also receives, for most web sites, the majority of traffic hits in analytical statistics. In fact, according to popular research it often ranks in the top 5 each month in analytical data for having received the most views.

Learning this we ask, what is on your About Us page and is it written, optimized, and specifically engaging your audience to look deeper into your site, brand, product or is it boring them to tears that they leave almost as quickly as they got there? Over the past 12 months a radical shift occurred in the marketing and media industry from all bland business to more personal interaction. In fact, this shift has shown us that people want to get to know a brand personally, and the people behind the brand… which is YOU. That being said, people head over to your About Us page to learn exactly that. They want to know about You, the people behind your business, in an effort to finding a meaningful connection to establishing trust in your brand.

Ask yourself this, if given a choice, especially with start up companies and small local enterprises, who are you likely to do business with? The business that is all about boring company details or the business that gives you a window to the people behind the business?

When this same question was put to the test in several surveys last year the response indicated a whopping 82% of people will do business with those brands where they know the people involved. Of the 18% that voted to the contrary almost 90% of those were over the age of 60, thus more inclined to be set in their ways and sticklers for doing business with established brands rather than new ones.

So, the next question to ask yourself is what demographics are you targeting?
Are you a long term established business with strong local, national or international roots?
If you are an industry start up or small business what are you doing about engaging with that huge number of responders who want to get to know you better as a person?

If you are still baffled or feeling overwhelmed by the shift from impersonal business connectivity, or lack there-of, and how to make the move over to getting personal with your audience then we are here to help. We know exactly what your golfing audience is looking for and have strategies to help you get engaged a whole lot faster.

Contact Golf Belles Today For Help!!!